BRANDING & LOGO DESIGN
A logo is not a brand, nor is it an identity. Logo design, identity design and branding all have different roles, which together, form a perceived image for a business or product.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
We’ve been using logos in thousands of different applications over the years, so we know how to design good logos, from scratch, that get attention and can be used in thousands of new applications.
